Andy Wirth is the proud CEO of the Squaw Valley Ski Resort in Lake Tahoe. This proactive Chief Executive was also seen on the CBS reality show, “Undercover Boss”. And when he’s not busy being a minor celebrity or helping his company grow, he’ll be serving on his newly appointed position on the Reno-Tahoe Airport Authority Board.
Andy Wirth is a CEO and a philanthropist. He has a love-affair with the Lake-Tahoe area and it shines like a diamond in everything he does.

He contributes to environmental and community concerns by participating in local community organizations. He is also focused on the positive improvement of the area for families and people of all ages and socio-economic backgrounds. Andy also contributes outside of the area. He co-founded the Iron Man team called “Wounded Warrior Support” after a near-fatal skydiving accident of his own which served as a catalyst for him. This organization that assists members of Special Ops teams such as Navy Seals and their families upon their return home.

Andy Wirth’s Background Pre Squaw County Ski

Andy was a marketing executive for Steamboat Ski. He left in 2010 after 24 years of service. This is when he accepted the role of CEO for the Squaw County USA Ski, Lake Tahoe. As a showcase of his resilience as a leader and a person; he returned to work at Squaw after his near-fatal skydiving accident that lead him to endure 21 surgeries on his right arm alone. We all want a look into what happens in the minds of successful people when tragedy strikes and Andy provides us with a great example of how human and like us they really are in those circumstances. Andy, ran the lyrics from the song by Pearl Jam, “Just Breathe” through his mind to get him through the shock and pain of what was going on in the midst of this accident.

Andy does have one other plus that assisted him in staying alive prior to help arriving. He has a history as former ambulance crew with North Routt Fire Protection Districts as well as a backcountry ranger. Another similarity between him as a person and the general public is that the accident served to deepen the relationship and bond between him and his wife and family. Andy Wirth is truly well rounded and the most down-to-earth CEO today.


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