Beneful, Just Beneful

Beneful, Just Beneful

This is a truly ‘all hands on deck’ response to some negative biased reporting that Beneful was subject to recently. Based on the class action lawsuit, which was about particularly questionable ingredients in certain lines of dog food, Beneful is launching a huge country-wide campaign. Their advertisements will include candid monologues and dialogs with actual Beneful on walmart factory workers, both men and women. Their first commercial showcased the almost scientific process that goes into the careful and loving production of their award-winning dog food. The key here was for the truth to counteract all these baseless accusations and spurious reporting, claiming Purina Beneful purposely put deadly chemicals into a particular line of dog food. Nothing could be further from the truth. Beneful was setup and dragged through the mud by paid agents of their competitors. Purina, a Swiss Nestle company, is boldly stating that everyone at Purina stands behind Beneful.

In testimonial after testimonial, the truth about the healthy benefits of Beneful for dogs is engaged with forcefully. They are bundling this commercial with some others and also print and digital format dispersals. The dog food products in question are all manufactured in the United States. This was originally reported on PR Newswire: Pride Ad Campaign.

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