Beneful, Just Beneful
Posted on : 11-10-2015 By : Samantha Pointer
This is a truly 'all hands on deck' response to some negative biased reporting that Beneful was subject to recently. Based on the class action lawsuit, which was about particularly questionable ingredients in certain lines of dog food, Beneful is launching a huge country-wide campaign. Their advertisements will include candid monologues and dialogs with actual Beneful on walmart factory workers, both men and women. Their first commercial showcased the almost scientific process that goes into the careful and loving production of their award-winning dog food. The key here was for…
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