Purina PetCare Looks to Community-Based Marketing Campaigns
Posted on : 07-13-2015 By : Samantha Pointer
The Purina PetCare brand may be one of the biggest in the world, but it has remained loyal to a form of marketing designed to help those around the world in looking after their pets. Owners Nestle Purina do invest large amounts of money in the completion of popular and traditional advertising campaigns, but also look to community based projects to assist pet owners and raise their own profile. The success of the wide range of marketing options undertaken by Purina Petcare mean the company has retained its status as…
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Beneful’s Dream Dog Parks Trot Across America
Posted on : 06-26-2015 By : Samantha Pointer
Dog parks across the country, from Alabama to Arizona, are being built and improved upon as part of the Beneful Dream Dog Park project, according to a press release reported on MultiVu on June 24th. Since the project's inception in 2010 by the Beneful dog food company, the four grand prize winners of the contest and their doggie counterparts have upgraded their parks into customized paradises with splash pads, an innovative tennis ball launching tree, obstacle courses and Beneful's signature Doxie Tunnel. This year, for its fifth year running, the Beneful…
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