ClassDojo has recently announced that they have been successful in raising more than $21 million in a Series B round of venture funding. The company’s cofounders, Sam Chaudhary and Liam Don, have announced that they plan to use the funds raised to expand and do some research on what kind of features would be good to add to their app.
The purpose of ClassDojo is to use technology to connect teachers and parents, keeping them in the loop about how their children are doing in school. The creators hope that their app could one day make the concept of parent-teacher meetings obsolete, as teachers will have the opportunity to efficiently communicate with parents every single day.
The company is still thinking of ways that they could monetize their app. Due to privacy concerns, making revenue off user data is out. Instead, they are considering adding some premium features or contents that parents would pay to use, thus creating a revenue stream for the company.
ClassDojo was founded in 2011 and is based in San Francisco. As a startup in the educational technology industry, their goal is to create a product that is truly innovative and useful for students, parents and teachers. The app has the potential to grow into a large community and in the process create a positive culture within schools everywhere.
The app is currently in use by teachers in 2 in 3 American schools. As a truly multi-platform application, it can run on any computer, as well as mobile devices using iOS, Android or Kindle Fire operating systems. It offers a complete communication platform that lets teachers and parents be in touch with each other, either by sending private messages or sharing classroom moments through photos and videos like on a social networking site. Students also get a voice with ClassDojo and have the ability to create a portfolio that will showcase their work.