Communication is the Key

Communication is the Key

White Shark Media is one of the top adwords advertizing companies on Google. They help thousands of people get information out on their small and medium sized businesses. These people provide a lot of feedback which keeps White Shark hard at work dealing with customer service, going over reviews, and handling complaints. Their company is thriving due to their diligence in this vital area of running a high quality company based around its customers.
White Shark devotes 60% of its focus to clients of small businesses, 22% to midmarket, and 18% to Enterprises. This seems contrary to other companies, who put the “big dogs” first, but White Shark chooses to be comprised mainly of individuals with small and privately owned businesses. This takes a lot of dedication to keep up with such a lengthy cliental list, each with individual advertising needs and demands that must be met.
Customer service and communication is high priority, White Shark offers online chat assistance and fast inquiry response. They believe in being completely honest with their customers and “cut no corners”. Clients can also stay in touch with an account manager and strategist; this improves organization, keeps everyone on the same page, and allows the customer a one on one connection front with the same people. This has been found to help clients become more comfortable when communicating with White Shark.
White Shark gets mainly good reviews and feedback. The most success is found in the quality of service, customers are happy with the company’s services and ability to get the job done. Clients are also satisfied with the friendliness and professionalism that White Shark exhibits, along with their responsiveness and level of contact.
Of course White Shark receives some complaints as well. White Shark handles complaints in two basic ways. When customers issue complaints directly to the company, the individual complaint is addressed and handled immediately. When customers complain in reviews, White Shark makes improvements to the areas that are lacking satisfaction. The biggest improvement so far has been in communication, which used to be the product of many poor reviews. The company has tremendously improved communication with its cliental due to these reviews. Clients are now writing good reviews on the communication that White Shark has with them and have even commented on the noticeable improvements.
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