EOS has become a very popular form of lip balm. This is a product that has managed to gain quite a huge following in a short amount of time. Some analysts that will check out this company may easily assume that it is something of an overnight success. This is the furthest thing from the truth. The reality is that the EOS lip balm has been around for a while, but it is the social media seen that has changed the perspective of consumers.
All it takes is the glance of one photo with a celebrity using a product before others become curious about it. This is what has essentially happened with the EOS lip balm. When celebrities that Kim Kardashian starts to utilize EOS lip balm it became newsworthy. When others like Miley Cyrus also made public endorsements for this brand it became obvious that this would be one of the top sellers in the lip balm industry.
The founders of this company are all aware of opening the door when opportunity knocks. The brand head already was available in stores like Walgreens and CVS, and now the celebrity appeal gets this product in even more stores. It is easily recognizable, and people are impressed with the flavors that are available. These are all things that make EOS one of the top sellers when it comes to flavor. https://www.kohls.com/catalog/womens-eos-lip-balm-makeup-health-beauty.jsp?CN=Gender:Womens+Brand:eos+Product:Lip%20Balm+Category:Makeup+Department:Health%20%26%20Beauty
Consumers are realizing that everything doesn’t come in tubes alone anymore. This is what was common when Chapstick was dominant and in charge. In this day and age EOS proved that there is room for innovation. This is the company that created a unique spear shaped container, and celebrities and the working-class are big fans of this. That is one of the reasons that this has become such a buzz worthy product.
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